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Digital Marketing Trends of 2018

By |September 27th, 2018|Categories: Trends in 2018|Tags: , , , , |

2018 is seeing a shift in digital marketing which is surrounded by terms such as social media, SEO and content marketing. Digital marketing is seeing trends and strategies that are brand new and evolving into an era in which it can be considered as high-tech which is why there is a need for businesses to mandatorily use them in their pursuit to success.

As these trends keep changing, what had worked last year may not work this year. Here are some of the digital marketing trends that have been set in 2018.

1.      Chatbots

A very important trend in digital marketing this year has been chatbots. Chatbots are used to interact with customers no matter what time of day it is. This helps businesses meet the ever-increasing customer interaction demands. It is estimated that establishments will save nearly $8 billion per year by the year 2022 solely due to chatbots. Customers are also content with the service that they are provided with as these chatbots give them quick and prompt answers that are to the point.

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